I remember a reputable USB drive brand, let's say the name is not like usual ones. They had very fragile quartz crystal inside their USB stick, so fragile it can break by just letting it plugged in too long...
I was using said USB stick (it was 100gb~ or so) as a main drive under some low end linux distro. It was fast, but also fast in breaking itself (only worked for 4 months).
I can still see the firmware/see the brand name using lsusb, but nothing else work.