Happy hour is a marketing term for a period of time in which a restaurant or bar offers discounts on alcoholic drinks, such as beer, wine, and cocktails.
Basic information
Typically, it is in the late afternoon Monday through Thursday, usually taking place at some period between 4 PM and 8 PM. Many bars also have a late night happy hour for afternoon shift workers from 10 PM-1 AM. This promotion is intended to boost business on what may otherwise be a slow day. In most cases the "happy hour" lasts longer than a single hour.
The term also is commonly used to describe the gathering of...