Ajax is a brand of cleaning products, introduced by Colgate-Palmolive in 1947 for a powdered household and industrial cleaner. It was one of the company's first major brands. The ingredients of its scouring cleanser product include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz.
The Ajax name was successfully transferred to an entire line of household cleaning products and detergents; the line enjoyed its greatest success in the 1960s and early 70s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Mr. Clean, which Procter and Gamble debuted...