> Why no exit poll for such a momentous and consequential vote? The first possibility is that no one thought the vote would be close, and so deemed it as not interesting enough to be worthy of the spend.
More likely, hopefully, is that the broadcasters were afraid of the consequences of a poll being wrong: if the BBC spends four hours discussing a poll that’s 51-49 in favour of yes, and when the final votes come in the result is no, deputy heads may roll amid the backlash.
In reality broadcasters may have been too cautious: campaigns are very familiar with arguing against exit polls they …