@Gabe Michael Norton is awesome. @Laura and I met him at a conference Dan Ariely ran on behavioral economics for startups. Norton knows more about the science of happiness than almost anyone. Short version: Spend money on experiences, not stuff. And spend it on others, not you. Giving money/stuff away makes people WAY more happy than almost anything else, even people who aren’t terribly inspired to, but only do it as part of an experiment.