@mhlester :) Went live around 8 PM last night. Going to do the blog post and what not for it soon, I'm actually actively mid-writing the blog post right now.
Good find, only 46 people have found it in the last 24 hours
i've been sitting on a feature request for launching the app from the website, but figured it needs to be on the store first. Is the feature already on its way, or should I go ahead and request it (once the announcement is already made of course. don't want to rain on anyone's parade!)
Yup, smart banners do that. You can specify an argument to pass on launch which enables deep linking. So it would be app development to create handle the launch argument and web development to add the smart banner.