Software is eating the world, but what’s on the menu for dessert?
This week we chat about the best way for engineers to give feedback to executives. Paul explains the Purple room method they use at Postlight. Sara references Zero to One and why engineers and marketers have so much trouble communicating.
As a member of a marketing department , it’s true our job is to see the glass as half full. But sometimes the point of the exercise is to be aspirational. Police learn how to be suspicious, marketers learn how to sell, and engineers look for what’s broken so they can fix it. …