Name calling is abusive or insulting language referring to a person or group, a verbal abuse. This phenomenon is studied by a variety of academic disciplines from anthropology, to child psychology, to politics. It is also studied by rhetoricians, and a variety of other disciplines that study propaganda techniques and their causes and effects. The technique is most frequently employed within political discourse and school systems, in an attempt to negatively impact their opponent.
== As a cognitive bias in propaganda ==
Name calling is a cognitive bias and a technique to promote propaganda...