Feedforward is the provision of context of what one wants to communicate prior to that communication. In purposeful activity, feedforward creates an expectation which the actor anticipates. When expected experience occurs, this provides confirmatory feedback. == Etymology == The term was developed by I. A. Richards when he participated in the 8th Macy conference. I. A. Richards was a literary critic with a particular interest in rhetoric. Pragmatics is a subfield within linguistics which focuses on the use of context to assist meaning. In the context of the Macy Conference, Richards remar...